Organic search is often considered a better option than paid ads for several reasons.
One of the most important reasons is that organic search results are viewed as more trustworthy and credible by users. Paid ads, on the other hand, can come across as too promotional and less authentic. This can result in lower click-through rates and conversion rates for paid ads compared to organic search results. Ask your significant other, co-worker, friend or family member what they click on when they do a search. Paid ads or the organic rankings…you’ll be surprised at the answer!
Secondly, organic search results are more cost-effective in the long run. While paid ads can generate immediate results, they require continuous investment to maintain their position on search engine results pages. Organic search, on the other hand, provides sustainable results without the need for ongoing payments. This means that organic search can generate a higher return on investment over time.
Thirdly, organic search results offer higher click-through rates compared to paid ads. Studies have shown that organic search results receive up to 70% of clicks, while paid ads receive only 30% of clicks. This means that businesses can drive more traffic to their website through organic search than through paid ads.
Lastly, organic search results provide better user experience. Users are more likely to click on and engage with organic search results that provide them with the information they are looking for. Organic search results are often perceived as more relevant and valuable to users, resulting in higher engagement rates and better user experience.
While paid ads can generate immediate results, organic search is a better long-term strategy. Organic search results are viewed as more credible and trustworthy by users, are more cost-effective over time, offer higher click-through rates, and provide a better user experience. Therefore, businesses looking to establish a strong online presence should prioritize organic search optimization over paid ads.
